--- title: How to improve your job postings description: First impressions are crucial. Check out our post to see how your company can create a great first impression on prospective job applicants. image: https://blog.paydaypayroll.com/hubfs/Imported_Blog_Media/shutterstock_375157798-1024x370.jpg --- Human Capital Management # How to improve your job postings September 28, 2021 #### A job posting is often the first impression a prospective job applicant has with your organization, so be sure to be informative and make it count! The job posts you create should include why someone would want to work for your company, what distinguishes your workplace from another, what's exciting about your mission and vision, what you have to offer, and what the job is and requires. Here are some tips to get better results from your postings.   **Highlight the company's strengths** **–** You are trying to sell your organization to prospective employees so be sure to include both traditional benefits (insurance offerings, retirement plan) as well as less common, more exciting perks (unlimited PTO, remote work options, product discounts). You should also be sure to mention company awards, notable achievements, and career development opportunities.   **List the minimum requirements and essential functions of the job-** This could also mean including a full job description, but be sure to be accurate and clear! This way you won't scare away prospects with unnecessary requirements, but also prevent unqualified people from applying.  **Include the pay range-** By just posting a job's pay range, you will get 30% more applicants! This will also save you and applicants time by allowing them to decide whether or not the range is too low for their needs or clearly shows you are looking for a more experienced employee. This is not a requirement but promotes transparency and helps to create a more equitable workplace.   **Analyze the results of previous job posting locations, especially if you paid for them-** Make sure you are getting your money's worth by seeing how many applications came specifically from that source. Then ask were the Candidates qualified? Did you end up hiring them?   **Consider alternatives to where you’ve posted in the past ** -Overlooked talent pools  -community events and job fairs in your area   -Local schools   -Previous applicants   Once you get to this point, our team is here to help you with the next steps. [Check out our streamlined hiring solutions ](https://www.paydaypayroll.com/hr/recruiting-and-onboarding/)  - Share This - [**](https://www.facebook.com/sharer/sharer.php?u=https://blog.paydaypayroll.com/how-to-improve-your-job-postings) - [**](https://twitter.com/intent/tweet?text=&url=https://blog.paydaypayroll.com/how-to-improve-your-job-postings) - [**](https://www.linkedin.com/shareArticle?mini=true&url=https://blog.paydaypayroll.com/how-to-improve-your-job-postings&title=&summary=) Related ### News, Insights and Updates [Read the Blog](https://blog.paydaypayroll.com/) [ The Human Element in Payroll and Time & Attendance: Striking the Right Balance September 05, 2023 ](https://blog.paydaypayroll.com/the-human-element-in-payroll-and-time-attendance-striking-the-right-balance) [ Do Applicant Tracking Systems Work to Hire the ‘Best’ Candidate? 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